How to Use Synthesia for Video Generation: Step-by-Step Guide for Marketers in the Fashion Industry (2024)

Synthesia is one of the most popular AI video generation tools used by marketers, especially in the fashion industry, to create high-quality, engaging video content in minutes—without actors, cameras, or editing software. If you’re a marketer looking to transform your fashion brand’s digital presence, this guide will show you how to use Synthesia effectively, avoid common mistakes, and maximize your ROI.

What Is Synthesia and Why Marketers in Fashion Love It?

Synthesia is an AI-powered platform that enables users to generate professional videos using avatars and text-to-speech technology. You simply type your script, choose a presenter, customize your video, and export—all within your browser.

No filming required: Perfect for fashion marketers who need fast turnarounds.
Global reach: Create videos in 120+ languages to reach international audiences.
Brand consistency: Use your own avatars, backgrounds, and branded elements.

In the fashion industry, speed and visual storytelling are essentials. Synthesia empowers marketers to create campaign overviews, product launches, influencer intros, trend explainers, and social ads quickly—even without video editing skills.

Step-by-Step: How to Create Fashion Marketing Videos with Synthesia

Sign Up and Log Into SynthesiaGo to Synthesia’s official website and create an account. Most fashion marketers opt for the business or enterprise plan for advanced branding options.
Choose a Video TemplateSynthesia offers industry-tailored templates—look for ones featuring fashion, branding, portfolio, or e-commerce layouts. You can also start from scratch or import your PowerPoint slides.
Write and Insert Your ScriptPaste your fashion marketing script and ensure it’s:
- Clear (highlight seasonal trends, product benefits)
- Concise (50–200 words per scene works best)
- Optimized with strong calls to action
Select and Customize an AI AvatarPick from 140+ diverse avatars, or create a custom one to match your brand ambassador or model. For fashion marketers, using a relatable, style-savvy avatar can boost engagement and retention.
Choose Language and VoiceSelect from dozens of voices and accents. For global fashion brands, localizing with native voices increases authenticity.
Design Your Video SceneAdd your brand’s colors, logo, and on-brand graphics. Insert product clips, lookbooks, or runway shots as supporting visuals. Synthesia supports uploading imagery and footage for a personalized touch. Make sure every scene communicates your unique vibe.
Preview and EditWatch the preview and tweak the script, scene timing, or avatar gestures if needed. Aim for smooth, dynamic pacing—avoid long static shots.
Generate and DownloadOnce satisfied, click “Generate.” Within minutes, download your high-definition video ready for social media, email campaigns, or product landing pages.

Best Practices for Fashion Marketers Using Synthesia

Keep it short and stylish: 60-90 second videos work best for fashion content.
Show, don’t just tell: Incorporate product photos, behind-the-scenes shots, and user-generated content alongside your AI avatar.
Maintain consistent branding: Use your logo, colors, fonts, and catchphrases.
Test multiple versions: Try different scripts, calls to action, and visuals. Analyze which variants resonate with your audience.

Common Mistakes and How to Avoid Them

Overloading scenes with text: Use visuals, not paragraphs. Synthesize key points.
Ignoring localization: If targeting global customers, translate and adapt scripts for each market.
Using generic avatars: Create branded avatars for authenticity and audience connection.
Neglecting audio quality: Choose AI voices that feel natural and match your brand personality.

For inspiration, see how leading brands integrate AI videos into their video marketing strategy (HubSpot resource).

Examples: Fashion Video Campaigns You Can Create with Synthesia

Campaign Type	Purpose	Recommended Features
New Collection Launch	Showcase latest styles	Avatar intro, lookbook slides, CTAs
Trend Explainer	Explain seasonal fashion trends	Multiple languages, infographics, branded avatar
How-To Style Guides	Teach outfit combinations	Step-by-step scenes, GIFs, product overlays
Influencer Collaboration	Feature influencers or ambassadors	Custom avatar likeness, dynamic transitions

Need more ideas? Explore Hootsuite’s social video tips for additional insights.

Top Synthesia Features for Fashion Marketers

Brand kit: Store logos, fonts, and templates for on-brand videos every time.
Custom avatars: Represent real team members or models.
Multi-language support: Engage users worldwide with native video content.
Scene transitions & split screens: Highlight different outfits or product lines dynamically.
Collaboration tools: Comment and review with your creative team directly on platform.

According to industry research, marketers using AI video enjoy higher engagement rates and lower production costs, especially for fast-moving industries like fashion.

FAQs: Using Synthesia for Fashion Video Marketing

Is Synthesia suitable for small fashion brands?: Absolutely. Synthesia levels the playing field for small businesses—affordable, easy to use, and no need for a dedicated video production team.
Can I add real product images and footage?: Yes. Upload your own photos, logos, and video clips to fully customize every scene and highlight your specific products.
Does Synthesia allow for branded backgrounds and music?: Yes, you can upload custom backgrounds and royalty-free music to make your video fully on-brand and engaging.
Can I create videos in multiple languages for global campaigns?: Definitely. With over 120+ languages and regional accents, Synthesia makes it simple to produce multilingual fashion content.
How long does it take to generate a video?: Most videos are rendered within 5–15 minutes, making Synthesia ideal for last-minute campaigns and agile marketing needs.
Are AI avatars realistic enough for fashion marketing?: Modern AI avatars are lifelike and expressive, and can even be customized to closely resemble real people from your brand.

Conclusion: Start Creating Fashion-Forward Videos with Synthesia

For fashion marketers, Synthesia offers an unbeatable combination of speed, quality, and customization. Whether you’re launching collections, driving sales, or building brand loyalty, AI video transforms campaigns from ordinary to outstanding—on a budget and at scale.