Content promotion works, but it’s not sustainable.
You just finished writing an article.
Afterward, you start sharing it on every single forum you
can think of. Reddit, IndieHackers, HackerNews, Facebook, etc.
The number of active users on your dashboard starts rising. But only for a day or two.
Then, it drops. Back to square one.
Instead of aiming for short surges of traffic, you need to
aim for sustainable, organic growth.
In order for that to happen, you’ll have to write content that has the potential to rank on the first page of Google.
Here are a few ways you can utilize to accomplish that.
Write articles that people search for.
Stop writing about things that nobody searches or cares
about. This is the number one mistake that new writers/bloggers make.
If you write an article that no one searches for, you’re not going to get any traffic.
Target long-tail keywords instead of common keywords.
Long-tail keywords are much easier to rank for (especially
for newer sites) because they are lower in competition.
If you intend to write an article for a common keyword like
“SEO”, it’s almost impossible to get on the first page on Google.
Instead, aim for a long-tail keyword related to your niche.
Additionally, you should benchmark the keyword that you’re
trying to rank for with other websites.
What’s the length of their article?
Is it short (under 500 words)?
Is it a personal website?
For you to outrank other sites, these are some examples of
things (weak points) you check before you even begin writing — then top theirs.
Tip: Here’s where a word counter
comes in handy. Count the number of words the top articles have — the goal is to out-write theirs!
What is a keyword planner and how do you use them?
In a nutshell, keyword planner tools allow you to assess the traffic & competition etc. of a particular keyword.
You’re meant to input keywords within your niche, and these tools will provide you with content ideas.
Essentially, you want to write articles with keywords that are low in competition and have decent traffic.
These tools help you to find exactly that.
Request indexing from Google Search Console.
Newer sites get crawled a lot slower than well, established
After which, it usually takes a couple of hours for the
article to show up on Google and it’ll start ranking faster.
Wait 6-8 months.
Blogging is a waiting game.
So if you have a new site; don’t expect your article to rank #1 on Google in a matter of weeks.
It’s a long but rewarding process.
Rinse and repeat.
That’s basically it.
You’ve learned how to write content that’ll rank on Google.